How often do you shampoo your do? Studies say less is more!

"Americans love to shampoo." According to statistics provided by Procter & Gamble, Americans shampoo their hair twice as much as the Italians and Spanish, at about 4.59 times a week! Perhaps we should reconsider our methods and take a look at our European neighbors, they’re the ones with the hair we all strive for!

As we all should know, washing your hair too often strips it of its natural oils which keeps it nourished and moisturized. Another common method which can dry out your hair is applying and lathering shampoo to your ends. You should only shampoo your roots and lightly massage down to the ends of your hair, as the rinse from the scalp down will cleanse it.

Read more on this study here.

Don't forget to condition!